A perfect match for Times Square. Nowadays, a complete marketing plan should involve traditional and online media. The latest campaign of Times Square is a good example. In 2013, Times Square decorated some floors including Cine Times, food & beverage section etc. They launched a campaign for this decoration with television commercial, print advertising and social media marketing. The latter is handled by us.
Sunning is a well-known electrical appliance retailer in Mainland China. It has around 1,400 stores in China, Hong Kong and Japan(Toyko and Osaka). We observed their marketing strategies focus on traditional media (print and electric), so we suggested to put more afford on for the online social media.
Atopiclair is a steroid-free, paraben-free and scent-free emollient cream moderating atopic dermatitis in adults and children over the age of 6 months. As it’s quite new to Hong Konger, introducing the brand is the top priority.
Lextia is a fast growing online-based fashion accessories brand. Recently, they not only target US and EU’s market, but also its base - Hong Kong.
LightMAC is an experienced medical skincare centre, providing professional skincare service. Light Me Up is their “Hero” Service. Re-branding is their goal in this online marketing campaign.
Product & Promotion
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Valid till 31 Jan 2014
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Valid till 30 Sep 2013