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Since 2008, we have been the online marketing partner of The Hong Kong International Film Festival Society (HKIFFS), a non-profit making organization behind three major film events in Hong Kong promoting the art and culture of film.
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To publicize its events and release its news effectively, we used multiple channels, including official website, Facebook, Twitter, as well as iPhone and Android mobile applications. Combining all these online channels and a customized payment gateway integrated with the Cityline online ticketing system, we produced a comprehensive solution allowing audience to enjoy the movie experience not just in the movie theaters but also in the digital world. While audience can view and book the movie sessions online, they can share their movie selections and comments with friends on social media platforms after appreciating the movies. Such word-of-mouth marketing on social media platforms successfully created overwhelming responses from audience.